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Strategy & GTM Expertise

Improve GTM Strategy and Execution Continuously Leverage Market Experts More About Strategy & GTM Expertise

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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ABM/ABX

Enhance Target Account Lists Prioritize Target Account Lists Engage Target Accounts Build Up Your Own Audiences Uncover Buying Team Contacts Measure Success More About ABM/ABX

Tech Marketing

Enhance Your Contact Database Build Awareness Generate Better Leads Drive In-Person Event Attendance Deliver Better Webinars and Virtual Events Convert Website Visitors Enable Sales & Channel More About Tech Marketing

Partner Marketing

Partner Program Strategy Channel Sales Enablement & Recruitment Partner Marketing Visionaries Community More About Partner Marketing

The Partner Marketing Visionaries™ Summit Explores Key Areas Within Strategic Partnerships
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Tech Sales

Prioritize Outreach Reach the Right Prospects Improve Response Rates Access Live Projects Generate Meetings & Opps More About Tech Sales
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Products

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Demand Gen & ABM/ABX

Priority Engine Lead Generation Custom Content BrightTALK Webinars & Virtual Events Contact Data Services Demand Gen & ABM/ABX

Brand Consideration

Data-Driven Display Custom & Native Web Sites BrightTALK Series & Summits Brand Consideration

Sales Enablement

Sales-Quality Leads Priority Engine Custom Content Sales Enablement

Strategic Services

Research, Advisory & Consulting Custom Research & Consulting Strategic Buyer Insights BrightTALK Studios Video Production Strategic Services

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Strategy & GTM Expertise

ABM/ABX

Tech Marketing

Partner Marketing

Tech Sales

View Our Solutions

Strategy & GTM Expertise

Improve GTM Strategy and Execution

Continuously Leverage Market Experts

More About Strategy & GTM Expertise

Close
Improve GTM Strategy and Execution

We help you get the strategy right and then execute it better.
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Continuously Leverage Market Experts

When you can stop guessing, every action becomes more effective.
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Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
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ABM/ABX

Enhance Target Account Lists

Prioritize Target Account Lists

Engage Target Accounts

Build Up Your Own Audiences

Uncover Buying Team Contacts

Measure Success

More About ABM/ABX

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Enhance Target Account Lists

Beyond lookalikes, we show you what's actually happening in your markets.
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Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
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Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
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ABM Success Is Driven by People
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Engage Target Accounts

Better ways to be present and relevant to the people that matter.
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A Short End-to-End Guide to ABM Engagement
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Build Up Your Own Audiences

Unique content channels that help you achieve long-term scalable yields from your target accounts
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Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Measure Success

Track alignment, progress and opportunity.
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Capitalizing on ABM Engagement: Measure Right, then Optimize
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Tech Marketing

Enhance Your Contact Database

Build Awareness

Generate Better Leads

Drive In-Person Event Attendance

Deliver Better Webinars and Virtual Events

Convert Website Visitors

Enable Sales & Channel

More About Tech Marketing

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Enhance Your Contact Database

Cleanse and append as needed.
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The Right Contacts, Clean and Complete
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Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
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Tap into the Power of Brand Advertising
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Generate Better Leads

Quality comes from the right audience in the right context.
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The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
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Using Intent Data to Improve Event Marketing
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Deliver Better Webinars and Virtual Events

Presence and relevance where more buyers want you to be.
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Flip the Switch on Virtual Events
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Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
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Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
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Enable Sales & Channel

Because many Sales and Partner organizations require more.
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Partner Marketing

Partner Program Strategy

Channel Sales Enablement & Recruitment

Partner Marketing Visionaries Community

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Partner Program Strategy

The more precise and clear your partner marketing strategy, the more efficient and effective your rollout can be.
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Marketing with and through Partners: The Power of Co-Marketing
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Channel Sales Enablement & Recruitment

Behavioral targeting of active prospects to grow your channel ecosystem.
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Achieving Channel Growth by Recruiting Influential MSPs
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Partner Marketing Visionaries Community

A leadership- and practitioner-focused community—for partners, by partner marketers.
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The Partner Marketing Visionaries™ Summit Explores Key Areas Within Strategic Partnerships
Watch Now

Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

Access Live Projects

Generate Meetings & Opps

More About Tech Sales

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Prioritize Outreach

Your direct route to productivity improvement.
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How Does Your Sales Development Program Measure Up?
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Reach the Right Prospects

Optimize effort for higher total returns.
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Is Bad Outreach Killing Your Business?
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Improve Response Rates

Maximize conversion by being relevant.
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Frightening Realities: Improve SDR Impact
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Access Live Projects

Penetrate solution projects you can't otherwise see.
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Accelerate Pipeline with TechTarget’s Confirmed Projects™
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Generate Meetings & Opps

Outreach that's on-point for real buyers.
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Inside Sales: It's Time to Bury Your Cold Contact List
Download the E-book
Products

Products

Demand Gen & ABM/ABX

Brand Consideration

Sales Enablement

Strategic Services

View Our Products

Demand Gen & ABM/ABX

Priority Engine

Lead Generation

Custom Content

BrightTALK Webinars & Virtual Events

Contact Data Services

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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation

AI-driven, contextually precise syndication leads that convert
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Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
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Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Webinars & Virtual Events

B2B’s largest audience and simplest platform for engaging buyers in a format and channel that more B2B professionals prefer
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Build a Better Webinar: Creating a Promotion Plan
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Contact Data Services

Over 70 million high-quality U.S. contacts to enrich your database
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The Right Contacts, Clean and Complete
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Brand Consideration

Data-Driven Display

Custom & Native Web Sites

BrightTALK Series & Summits

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Data-Driven Display

Targeted advertising solutions reaching the web’s most active B2B tech buyers
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Web Sites

Customized online environments for deep user engagement
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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BrightTALK Series & Summits

BrightTALK by TechTarget has helped build thriving communities for more than 1,100 leading B2B companies
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Webinar Series for ABM: An 8-Step Planning Framework
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Sales Enablement

Sales-Quality Leads

Priority Engine

Custom Content

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Sales-Quality Leads

Verified active deal reports detailing confirmed tech-project plans
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
Download the Product Sheet

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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Strategic Services

Research, Advisory & Consulting

Custom Research & Consulting

Strategic Buyer Insights

BrightTALK Studios Video Production

View Our Products

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Research, Advisory & Consulting

Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
Learn More

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
Watch the Video

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Custom Research & Consulting

Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Strategic Buyer Insights

Customized reports combining buyer intent data, market trends and research to guide your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Studios Video Production

Full-service video production and management to ensure your brand stands out
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Customers
Resources
- Resource Library
- Blog
Company
Product Demo

Resources
Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem

Webinar
Partner Marketing

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem

Partner Marketing Visionaries

Part of a series exploring how partner marketing professionals are pivoting quickly to achieve their goals despite a changed business environment.

Explore Partner Marketing Visionaries

Featuring

Anna Lawler

Anna Lawler

Vice President, Global Partner Marketing, VMware

Shannon Bodnar

Shannon Bodnar

Vice President, Global Partner Marketing, Zscaler

Joe Gabriel

Joe Gabriel

Senior Director, Global Partner Marketing, Qlik

Michael Latchford

Michael Latchford

VP of Strategic Alliances and Partner Marketing Services, TechTarget

Latest sales & marketing thinking See all resources

Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing

Blog Post

Partner Marketing

3 Critical Elements of a Successful Partner Marketing Plan

Blog Post

Partner Marketing

The Art & Science of Building Messaging

Video

Partner Marketing

How Partner Marketing Executives Explore Strategic Partnerships

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