Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Video

Content

Innovate and Compete More Effectively with Enterprise Strategy Group
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Research/Analysis

Content

The Future Of B2B Content​
NettingDeeper_Resource
White Paper/E-Book

ABM

Netting Deeper ABM Engagement with Webinars
Build_a_Better_Webinar-Creating_a_Promotion_Plan-RESOURCE
White Paper/E-Book

Content

Build a Better Webinar: Creating a Promotion Plan
Webinar-Series-for-ABM-An-8-Step-Planning-Framework-RESOURCE
White Paper/E-Book

Content

Webinar Series for ABM: An 8-Step Planning Framework
Context and Quality
Blog Post

Intent Data

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost
Build-A-Better-Webinar-Book-2_Resource-Tile
White Paper/E-Book

Content

Build a Better Webinar: Recruiting & Prepping Speakers
ESG-Walk-a-Mile-In-Your-Buyers-Shoes-Resource
White Paper/E-Book

Content

Walk a Mile in Your Buyers’ Shoes: How to Use Empathy to Create More Valuable Content
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Infographic

EMEA

Employing Your Content as a Digital Sales Rep
Build-a-Better-Webinar-Planning-Content-Res
White Paper/E-Book

Content

Build a Better Webinar: Planning Content
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Infographic

Market Intelligence

Effective Content Distribution in a Competitive Digital World
Marketing-Fails-and-Fixes-3-Content-for-Lead-Gen-Resource-PLAY
Webinar

Content

Marketing Fails and Fixes: Content for Lead Generation
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Webinar

Content

Maximizing Marketing ROI with Derivative Content
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White Paper/E-Book

Content

Tailoring Your Content Plan to Meet Buyers’ Needs
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Infographic

Content

Using Data to Create Effective B2B Content
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White Paper/E-Book

Content

Rev Up Your Webinar Lead Engine
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Webinar

Content

Fuel Your GTM with Credible, Data-Driven Content
whymostpublisherscantdeliverprecisionintentdata
Blog Post

Intent Data

Why Most Publishers Can’t Deliver Precise Intent Data
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Webinar

Content

Webinar: How to Create Authentic B2B Webinar Content
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Webinar

Content

Scaling Growth with Limited Marketing Resources
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Infographic

Content

Using Data to Take the Guesswork Out of Content Planning
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Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
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Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
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Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
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Infographic

Content

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment
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Webinar

Channel

It’s a Secret … MDF Programs Can Really Work!
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v1
White Paper/E-Book

Content

Driving Conversation Through Automation & Nurture Strategies E-book
BrightTALK-Resource-Reach-Card
Webinar

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
You-versus-Your-Buyer-Video-Resource-Tile
Video

Content

You vs. Your Buyer: How to Create Customer-Centric Messaging
ESG-Content-Marketing-Res
White Paper/E-Book

Content

7 Strategies for Creating Tech Marketing Content that Delivers Results
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White Paper/E-Book

Content

How to Maximize Content Creation to Drive Prospect Engagement
conversation engine
Blog Post

Content

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
Flip-the-Switch-on-Virtual-Events-eBook
White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
EMEA content marketing strategies
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
EMEA content marketing
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)
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Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
A_3-Step_Guide_to_Creating_Authentic_B2B_Webinar_Content
White Paper/E-Book

Content

A 3-Step Guide to Creating Authentic B2B Webinar Content
BrightTALK-Co-Presenting-Webinars.jpg
White Paper/E-Book

Content

Co-Presenting Webinars
What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1
White Paper/E-Book

Content

What Is Great Content for Buyers and Why’s It So Hard?
Authentic-Connections
White Paper/E-Book

Content

Three Steps to Authentic Connections in B2B ebook
Pre-Webinar-Checklist
White Paper/E-Book

Content

Pre-Webinar Checklist
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Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
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Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
demand generation strategies
Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
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Blog Post

Content

APAC Perspectives on Regional Content Development
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
Build-a-Better-Webinar
White Paper/E-Book

Demand Generation

Build a Better Webinar
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
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Video

Content

Marketing’s Role in Digital Sales Content
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Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
The-Power-of-Episodic-Content-How-Webinar-Series-Create-Connections-and-Community-with-Buyer
White Paper/E-Book

Content

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers
We’re-Only-Human—3-Ways-to-Become-a-Better
Blog Post

Content

We’re Only Human: 4 Ways to Become a Better Copy Editor
Rules-of-Engagement-Res-Button
Webinar

Demand Generation

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement
ABM-that-Works_Webinar_Res-r1
Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
SiriusDecisions-Money-R1
Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
Key-To-ABM-Success_Webinar-Resource-icon_1
Webinar

ABM

Solving for Engagement: A Key to ABM Success
subject lines
Blog Post

Content

Four Big Tips for Better Subject Lines
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Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
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Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
Contact Sales
Contact Sales
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